Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora

Update: 2022-06-28

Description

In this episode of Into the Fray: The Competitive Intelligence Podcast, Penny Moran, Head of Competitive Intelligence at Zuora, joins host Erik Mansur, VP of Product Marketing at Crayon.

Penny has extensive experience in competitive experience and in this episode, Erik delves into her knowledge of win-loss analysis, and how it can be used to learn more about your competition.

Comments

In Channel

The differences and similarities in CI at product-led and sales-led orgs | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later

2022-12-1243:54

Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB Tasty

2022-09-2941:51

Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora

2022-06-2847:19

The past, present, and future of competitive intelligence | Steve Hernan, Thermo Fisher Scientific

2022-05-0951:01

Short and long-term planning | August Jackson, Senior Director of Market and Competitive Intelligence at Deltek

2022-03-0149:57

The ROI of competitive intelligence | Fiona Finn, Director of Product Marketing at jane.app

2022-03-0145:57

00:00

Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora

#box-pro-ellipsis-176504468543795{-webkit-line-clamp:2;}Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora

Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora

Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora